We received a call from our dear friend, Maria Soldani of The Soldani Group. Seems Lyn Clark, the Regional Manager for Marketing and Physician Relations at North Broward Medical Center, one of Broward Health’s nonprofit community hospitals, needed a videographer to document their upcoming “Mammo-Palooza Macarena”.
She invited hospital employees to dress in pink, come down to the atrium at the entrance to the facility, pick up a pair of pink latex gloves and join in a group dance of the Macarena- all in honor of National Breast Cancer Awareness Month.
We scheduled the shoot, went out and shot the video. The idea caught on like wildfire! Suddenly, we were getting calls from other providers in the Broward Health system who were interested in having their Mammo-Palooza Macarena videotaped! Within the week we had videotaped Corals Springs Medical Center, Imperial Point Medical Center and Broward Health Weston. And within a week of that we had delivered an edited DVD master.
The response has be extremely positive. Thank you Maria Soldani, Lyn Clark, Barbara Epes, Margie Garland, Diane High, and Tim Schira for all their help and input. This was a fun video to create and we hope it brings more women in to have their mammographies done!